43rd Annual Sunrise Sale

Beginning at 6:43 a.m. and continuing throughout the day, more than 40 downtown and nearby St. Petersburg merchants and businesses will offer doorbuster sales and special offers. Shoppers are encouraged to wear their pajamas and are often treated to extra discounts or small gifts. As part of the event that sees downtown filled at dawn with yellow flags, bright balloons and eager shoppers, the DBA will be collecting wish list items for CASA (Community Action Stops Abuse). There will be free cake at the main tent, located on the lawn of the Museum of Fine Arts, and several restaurants are offering incredible breakfast specials to hungry shoppers. The event is open to the public, and maps will be available to guide people to participating businesses.